Tinkergarten
Building a playful brand system for an outdoor early learning program on the rise.
Tinkergarten is a seasonal play-based learning program that takes place in parks across the United States. Designed by early education experts and led by trained community members, Tinkergarten classes support children aged 6 months-8 years in developing important life skills through play-based activities in local green spaces.
Starting with plants, not pixels.
Together with the Tinkergarten team, we created a vibrant system that struck the right balance of conveying dependability, joy, and that breath-of-fresh-air feeling. Bursting with character, the new Tinkergarten wordmark was designed to be playful across seasons and platforms.
We created a vibrant, dynamic brand language that works across all touchpoints and applications.
Throughout the project, we designed digital identities, motion graphics, animations, website layouts, and product screens. Together, these elements deliver a cinematic brand experience that reflects the high-profile agencies using the product.
Evercast is on track to lead the film and tech industries. Our work marks a key milestone in our ongoing partnership with them as their creative partner.
Eve worked as a designer on the Tinkergarten project, where she helped execute the creative direction and bring the visual concept to life. She was responsible for developing the visual language, applying it across key brand touchpoints, and delivering clear guidelines for the client to maintain consistency.
She also created visual system, illustration and 2D motion assets that were used throughout the brand’s website and social media, adding a sense of playfulness and energy that reflected Tinkergarten’s mission. Her work ensured that the brand felt cohesive, engaging, and aligned with the overall vision across digital platforms.
Team: David Cameron, Devin Carter, Eve Wanitchakorn, and more