EasyPost
Logistics tech startup EasyPost partners with Moving Brands for IPO success
EasyPost simplifies the world of parcel shipping, removing technical complexities and making it faster, easier, and cheaper for anyone to ship any package, anywhere.
Having been through several rebrands since their conception that hadn't quite hit the mark, EasyPost approached Moving Brands to help define and create a solid brand identity that supported their output, improved their website, and developed their marketing and sales tools for maximum effect, establishing a brand that would excel across all media.
Newly positioned as a cutting-edge industry leader, EasyPost’s brand symbol, tagline, graphic language, and story now reflect this transformation. They went live with their rebrand in December 2022, primed for IPO success.
Key Responsibilities
Brand Development
Illustration
Iconography
Storyboard
Motion
I contributed to the full rebrand of EasyPost, from core identity to illustration system.
As a brand designer on the EasyPost project, I helped develop the new visual identity—creating key brand assets, establishing the design system, motion, brand overview video and providing detailed brand guidelines to ensure consistency across all touchpoints. I also led and mentored junior designers throughout the process, offering direction and feedback to maintain a strong, cohesive visual language aligned with the brand’s transformation.
Following the branding phase, I led the illustration project by developing a distinctive illustration style and visual framework that extended the identity across marketing and digital platforms.
Team: Matt Harris, James Hopkinson, Michelle Wu, Eve Wanitchakorn, and more