Anivive Lifescience
Designing digital experiences that demystify veterinary pharmaceuticals
After rebranding Anivive, a veterinary pharmaceutical company using technology to accelerate drugs and vaccines for pets, our team was challenged to elevate the brand into an entirely new space for the digital experience. The task was to create experiences that would present the complexities of the company’s innovative content on animal health in ways that pet-owners can easily understand, while veterinarians can immediately recognize Anivive’s expertise.
Key Responsibilities
Digital Design
UI
Motion Design
Clarifying complex content
In exploring ways to create engaged learning for users of all levels of knowledge, we created a set of vivid, yet focused, animated data visualizations and infographics. Complex content was clarified. 3D objects invited people to move around the site and find out more. To enhance these graphic elements, we curated the site’s photography to add immersive and emotive moments.
Bringing efficiencies to creative sprints
Creativity is always enriched when processes are made more efficient. We used a number of tools to help us push creative exploration throughout each phase of the project. These included Sketch Libraries to manage working files between multiple designers; Hype presentations to facilitate visual and motion working together simultaneously from the start of each sprint. We used a Hype toolkit website for the client to download and track handoff files at any point.
An immersive digital experience
Our work together provided Anivive with an immersive digital experience that clarifies complexity, invites exploration and reflects its position as a pioneer of breakthrough veterinary medicine.
Eve was part of the design team on the Anivive project, serving as the main designer for the website. She handled the full web design and created all of the 2D motion design used throughout the site. She also contributed to the 3D motion, supporting specific parts of the animation process where needed.
Her 2D motion work played a key role in shaping the interactive feel of the website and served as a clear reference for the development team, helping translate creative motion ideas into a smooth digital experience. Her contributions helped ensure that the final product was visually engaging and aligned with the creative direction.
Team: Ramon Prieto, Becca Ray, Eve Onicha Wanitchakorn, Amelie Au, and more