AIGA
Connecting Through Design
For an AIGA conference centered around the theme “Connect,” I was tasked with creating a visual identity that reflected unity and collaboration among a wide range of participants—graphic designers, educators, students, and industry professionals. I developed a flexible visual system that conveyed this idea of connection through layered imagery, dynamic typography, interlocking visual elements, and a vibrant, inclusive color palette. The system was applied across both print and digital platforms, including signage, social media assets, event materials, and presentation templates, helping create a cohesive and engaging experience for all attendees.
I led the development of the brand system for the conference, starting with identifying the target audiences based on the theme. I then created and implemented a cohesive visual identity across multiple touchpoints—including posters, programs, name badges, website, app, and signage—ensuring all elements worked together as a unified system.
Team: Eve Wanitchakorn