Evercast
A digital brand for the big — and small — screen
Evercast is a remote collaboration platform built for creative pros, offering high-speed, low-latency video tools that keep teams connected from anywhere. In 2020, Eve and Moving Brands teamed up with Evercast to shape a fresh digital brand and website, launching alongside Evercast 3.0.
The new identity is built to grow with the platform—flexible, clear, and designed to connect with a fast-moving, ambitious audience.
The new identity centers on a bold ‘EC’ monogram, inspired by cinema and TV. Designed to shift from flat to 3D, it stands out on both studio screens and mobile devices.
It visually represents Evercast’s core feature — the virtual ‘room’ where teams review, host, and collaborate on content across film, TV, and creative industries.
The logo is supported through a series of dynamic 3D visualizations that build equity in Evercast’s product characteristics by conceptualizing the idea of ever-streaming content. Form and compositional elements are used to create immersive and ambient lightscapes that feel indicative of the Evercast ‘room’.
The concept of ‘rooms’ is further emphasized through behavioral attributes of the product’s UI which uses interstitial screen transitions to reinforce notions of entering a space.
We created a vibrant, dynamic brand language that works across all touchpoints and applications.
Throughout the project, we designed digital identities, motion graphics, animations, website layouts, and product screens. Together, these elements deliver a cinematic brand experience that reflects the high-profile agencies using the product.
Evercast is on track to lead the film and tech industries. Our work marks a key milestone in our ongoing partnership with them as their creative partner.
As a brand designer, I led the creation of new visual concepts, experimenting with 2D motion design from ideation to final execution. I developed motion graphics, animations, and visual templates, ensuring consistency and flexibility for the client’s team. Additionally, I collaborated closely with the creative team to refine the brand identity, ensuring it aligned with Evercast’s vision and supported their evolving product features.
Team: Jim Bull, Matt Harris, Devin Carter, Eve Wanitchakorn, and more