Microsoft Advertising
Redefining the Future of Digital Advertising
Microsoft Advertising set out to transform its brand, redefining perceptions and engaging new audiences. The goal was to establish a compelling identity that positioned it as a leader in digital innovation.
A bold visual system was created to set it apart within the Microsoft ecosystem. At its core, a dynamic three-part graphic form symbolizes progress and evolution, complemented by fluid textures and an unconventional color palette.
The rebrand encompassed strategy, visual identity, messaging, and a launch campaign—reinforcing Microsoft Advertising’s commitment to innovation and growth.
Key Responsibilities
Brand Identity
Graphic Language
Motion Design
Microsoft Advertising Brand Video 2023
During my time at Moving Brands, I contributed to both visual and motion design across brand campaigns.
As part of the Moving Brands creative team, I collaborated on the development of new visual concepts and digital design solutions for advertising campaigns. I contributed to evolving the brand’s visual language, ensuring consistency across touchpoints while delivering high-quality, engaging assets. Working closely with cross-functional teams, I aligned design execution with strategic objectives and campaign goals.
As a member of the motion team, I developed concepts from visual to motion—exploring how graphics could move and flow. I created storyboards, sourced footage, and helped shape the narrative direction for projects like the Microsoft Brand Video, which was later refined by freelance designers under our guidance.
Team: Jim Bull, Matt Harris, George Rabot, Anya Mooney, Eve Wanitchakorn, and more