Cruise
Shaping the brand for a pioneering driverless car company
Cruise is a global leader in autonomous vehicle innovation, driven by the mission to redefine urban mobility through all-electric, self-driving rideshare services. Backed by industry heavyweights like GM, Honda, SoftBank, and T. Rowe Price, Cruise is transforming how cities move.
Moving Brands collaborated with Cruise to craft a bold, future-forward identity that reflects their vision of smarter, cleaner, and more human-centered urban transportation—improving life in cities around the world.
Key Responsibilities
Campaign
Motion Design
As a brand and motion designer, I played a role in developing motion graphics for the Opening Day campaign and website. From early ideation to final execution, I collaborated closely with the creative team to bring energy and clarity to a brand shaping the future of autonomous mobility. Our work aimed to reflect Cruise’s bold vision while staying flexible and scalable across media.
Team: Dave Cameron, Devin Carter, Sofia Llaguno, Eve Onicha Wanitchakorn, Sandra Fernandez, + more